Case Study 3: Scaling Operations
The Opportunity
Across multiple product lines, creative and product teams were producing massive volumes of content, each with its own standards, timelines, and vendor networks. Manual production processes and disconnected workflows slowed delivery and created inconsistency, putting deadlines and quality at risk.
The challenge wasn’t just about working faster—it was about achieving scale without losing craft. We needed a way to unify creative production, strengthen brand integrity, and use automation responsibly so teams could focus on the work that mattered most.
-
I implemented an AI-enabled production pipeline and a global governance model that unified creative and product systems. By integrating automation tools and codifying best practices through SOPs and design tokens, we built a scalable foundation for consistency and speed. I partnered with global vendor teams to train workflows and monitor quality, while presenting progress to executives to maintain visibility and alignment.
-
Reduced production time by fifty percent
Achieved more than two million dollars in cost savings
Established consistent UX and accessibility standards across product lines
Strengthened governance and accountability through measurable adoption tracking
-
Transformed creative operations into a scalable, intelligent ecosystem that balanced automation with artistry and set a model for responsible use of AI in design.
