I led the redesign of the production model across teams, workflows, and external partners.

We standardized intake, production, review, QA, and delivery while creating clearer ownership and shared operating standards across product lines. I partnered with global vendor teams to improve onboarding, capacity planning, and quality management, and introduced repeatable SOPs and governance that made performance easier to measure and manage.

As the model matured, I also integrated automation and AI-assisted workflows into appropriate parts of the production process, using technology to reduce repetitive work while keeping human creative judgment and quality review in place.

The result was a more scalable production system that gave teams greater consistency, visibility, and capacity without lowering the creative bar.

• Reduced production time by 50%

• Delivered more than $2M in cost savings

• Increased production capacity across a complex, multi-product portfolio

• Established shared UX, accessibility, and quality standards across product lines

• Improved accountability through clearer workflows, governance, and performance tracking

• Created a scalable model for integrating automation and AI into creative production without removing human review

The transformation moved creative operations from fragmented, manual production toward a more connected and scalable system, allowing teams to spend less time managing process and more time focused on the quality of the work.